Coconut Breeze Media Celebrates Breakout DEMA Debut of Coconut Dive Manage, 20+ Dive Shops Signed and New Features Shaped by the Industry

After a standout DEMA debut, the diver‑built platform doubles down on supporting independent dive shops with new discovery tools, partnerships, and education.

MELBOURNE, FL – November 20, 2025 – Coconut Breeze Media’s new platform, Coconut Dive Manage, wrapped its DEMA Show debut with strong early adoption and a clear message from the industry: dive shops are ready for tools built specifically for them.

Over the course of the show, more than 20 dive shops signed onto the platform, with many more in active conversations. Coconut Breeze Media is also now collaborating with tourism boards across the globe and major group travel providers to help reach shops that couldn’t attend DEMA and to support the global growth of dive travel.

“We built Coconut Dive Manage to support the little guys, the local dive shops and instructors who make this industry what it is,” said Juliana Olarte, Founder and CEO of Coconut Breeze Media. “It was refreshing to attend DEMA; we all share the same passion for diving and discovering the local communities. If you didn't have the chance to come to Orlando, visit us at divemanage.com and let us know what you think!”

Coconut Dive Manage is an all‑in‑one group trip management platform created by divers, for divers. It streamlines how dive shops plan, promote, and manage group trips — from liveaboards and resort weeks to specialty expeditions — replacing the patchwork of spreadsheets, forms, email threads, and scattered cloud folders.

At DEMA, that mission resonated especially with small and mid‑sized dive shops that often feel overlooked by one size fits all travel and booking systems.

New Features Inspired by DEMA Conversations

Based on the feedback and demand at DEMA, Coconut Dive Manage has already rolled out and prioritized several new capabilities:

• Public Trips Page to Help Divers Discover Trips: A new Trips Discovery Page will allow divers to browse and discover upcoming dive trips from member shops, giving operators much‑needed exposure beyond their existing customer lists. A powerful marketing tool at no cost.

• Social Media & Marketing Academy: DEMA revealed a need: support with marketing and technology, not just trip logistics. In response to an overwhelmingly positive resource session at the show, Coconut Breeze Media is launching an Academy for Dive Shops, focused on social media strategy and content for dive operators, practical tech and tools to run a modern dive business, repeatable systems to promote trips and fill boats more consistently. This Academy is designed to meet dive pros where they are, with actionable training created specifically for the scuba and dive travel industry.

• QR Codes for Every Trip: Every trip created in Coconut Dive Manage now gets its own unique QR code. Shops can add these to flyers, in‑store signage, presentations, and events—instantly sending divers to a live, always‑up‑to‑date trip page.

• Diver Profile Subscription (Coming Soon): Coconut Dive Manage is also rolling out a diver profile subscription, giving divers a place to save and “favorite” trips, interact with trip pages, and keep track of future travel ideas in one place. This creates a direct bridge between trip leaders and the divers who are actively looking for their next adventure.

• Exclusive Directory for Trip‑Friendly Resorts and Destinations: To further support trip leaders and small operators, Coconut Dive Manage is building a private directory that will be available only to platform members. This directory will feature resorts and destinations actively interested in hosting group trips, key details to help shops quickly evaluate and contact potential partners. The goal is to make it easier for dive shops to find new destinations and build long‑term relationships with properties that truly understand the group dive travel business.

About Coconut Breeze Media

Coconut Breeze Media is a full-service media agency specializing in custom media solutions, marketing and social media management for the travel, tourism, and scuba diving industries. Founded in 2025, the company combines expertise in modern technology with deep industry knowledge to help businesses create meaningful connections with their audiences and achieve measurable results. Guided by its core pillars of Adventure, Connection, and Impact, Coconut Breeze Media is dedicated to simplifying operations, boosting brand visibility, and empowering its clients to thrive in an ever-evolving market. For more information, visit www.coconutbreezemedia.com